Pre-Production Interview

The pre-production interview is a set of questions you complete on-line to best describe your company, its products and services. This is the first opportunity for Metrick Moving Pictures to really understand the ins and outs of your business, industry and competitive landscape.

 

1. About you.
Your name*
Your email*
Daytime phone*
Company

2. Objective of Your Moving Pictures Describe briefly the people who are your customers. Income, gender, age range, geographic location.
What group represents the greatest potential for new or increased business?
Do those with the greatest potential know about your product or service?
What service and product are we to focus on in this movie?
Can we assume that they would understand your industries' technical terminology?
What is the most important goal of your Moving Pictures?

3. Your Product and/or Service
Please describe your product or service offering?
How is it unique?
Are there any industry specific terms that we should be using?
How will this Moving Pictures fit into your sales process? (e.g. drive traffic to a Webinar, to your website, and 800 number, etc.)

4. The Competitive Environment
Whom are we competing against?
How does your service differ from your competition?
Which of your offerings are superior to your competitors?
Are any of their offerings superior to yours?

5. Marketing Challenges
What kind of problems do you solve?
Please list all of the problems your prospects have without the help of your solutions?
How are your services unique?
What are the reasons for someone not purchasing your product or service?
What reasons are there for someone to purchase similar services/products from a competitor?
Are there any misconceptions surrounding your companies/product or service?