Great creative comes from understanding your clients' wants. If this means waiting on tables to learn about your restaurant, stocking shelves to understand magazine's buyers habits or selling jeans at a department store to observe impulse buying, it's where we start.

Laurence Metrick - President and Creative Director
Laurence is a numerous award winner for innovative creative nationally and internationally, he has been honored by the Retail Advertising Club of Chicago, the Billi Awards, Applied Arts Magazine, Retail Council of Canada, the Frankies, the Radio Impact Awards, the Web Awards, the Hollywood Radio and Television Society Awards, the New York Radio and Television Awards, the London International Advertising Awards.

Adrienn Balla - Account Director
Adrienn is one of the newer members of the Metrick team. WhatÕs impressive about Adrienn is that her educational background is as rich as her travels. She holds a BA in Economics, as well as an MBA from the joint international program between the Weatherhead School of Management in Cleveland, Ohio and the IMC in Budapest, Hungary. Having lived and worked in Hungary, Mexico and Brazil, Adrienn boasts an international flare for business that is an unparalleled asset to our firm.
Her experience includes over a year in retail management as well as twelve years of progressive employment in the field of sales and marketing for high profile companies in the fashion, import/export, education and banking industries. Adrienn steers a tight ship, ensuring time lines are obeyed and tasks are accomplished to expectations but it is her gregarious nature that makes it a pleasure to follow her lead.

Chris Morris - Designer
Educated at Seneca College and Ontario College of Art, Chris is the technical Guru and in-house designer at the Metrick System. Since programming his first game of pong in grade 9, Chris has tried to balance his love of functional-design with his enthusiasm for technology. He has been the alpha geek at agencies and film houses, big and small from Toronto to Saint John's.