We used to think ants had this very clever plan that they all just followed, organized into architects engineers, warriors and workers. In fact the ants themselves are not that bright... it's the 'ant colony'. None of the individuals understand the big picture, there isn't one herring who tells the group to turn now, each individual contributes to the colony's success.

That's how swarm intelligence works: simple rules that each individual acts on, based on local information.

Simply by forwarding a message to friends and associates your endorsement begins the process of building a community of like-minded prospects. We love to laugh, to cry, to care and so will your target audience who'll respond by sending your message to friends, family and colleagues and in turn to their friends, family etc..

What's entertainment marketing?

Advertisers are increasingly promoting their brands within entertainment. What began as in-game advertising in Nintendo 10 years ago, has become creating original entertainment linked to your brand through TV or web video shows, intelligent contests, digital soap operas, pod-casts, even training - all delivered through the magic of the Internet.

Building Your Community.

Who knew computers would become the most effective word of mouth medium on the planet? Simply by forwarding a message to friends, your endorsement begins the process of building a community of like-minded prospects. We love to laugh, to cry, to care and so will you target audience who'll respond by sending your message to friends, family and colleagues. That's entertainment!